Top TikTok Trends for Brands to Follow (Updated January 2025)

TikTok had over 900 million worldwide users in 2024 — and this number is expected to climb to just over 900 million in 2024. Once assumed to be a social media platform that’s just for kids, the TikTok user base is diversifying fast with brands, influencers, YouTubers, parents, and even grandparents joining the fun.

TikTok Trends are always changing, and brands wanting to make an impact on the social channel will want to make time to discover what’s trending on TikTok. Knowing what’s trending right now is key to creating videos that are engaging to audiences, and will inspire them to click on your link in bio.

We’ve been watching (sometimes a little too much) and keeping a pulse on the biggest trends audiences are jumping on. To help your brand identify current TikTok trends, this blog will cover:

• What are the current TikTok trends?
• TikTok Trends for January 2025.
• TikTok Trends for past months.
• What is a TikTok trend?
• How to find what's trending on TikTok.

Videos can become viral trends themselves and users can share them much like songs and sounds. TikTokers are able to Stitch viral videos using this feature to react to content or continue the story of the original video with their own funny or insightful additions. Brands are getting in on the fun by leveraging the creative potential of stitching, duets, and reactions to inspire entertaining user-generated content.

TikTok creators infuse their unique flair into trends, with shared TikTok sounds and hashtags acting as the glue that binds these creative remixes. In crafting an effective TikTok marketing strategy, prioritize concepts that offer easy replication, sprinkled with elements of fun, surprise, and a trending audio track for maximum impact.

TikTok Trends for January 2025 

As we move into 2025, here are some of the biggest TikTok trends to usher in the new year.

My Shayla

This is a fun take on a sad trend — but don’t worry, Tyrese and his daughter are having fun with the trending TikTok sound. There are a couple takes on the viral trend — one of the most popular ways is to share photos of your significant other in a carousel post. In the first image, write ‘when I’m yelling at my boyfriend/girlfriend and I remember who I’m yelling at’, with the next frame being a particularly cute image of your partner as a child. 

Buttoned to the TOP 

We approached this trend with nothing but respect. This trend is a rare one that started on Instagram and made its way to TikTok, with a user writing about their experience meeting Lily Rose Depp and 070 Shake. From there, a brilliant mind read this post out loud, creating the viral TikTok sound. Bonus points if you lipsynch to this song wearing a trench coat buttoned to the top and ballerina-a** slippers. 

Mommy, can we go on our plane again?

This is another fun trend based on a sad moment — but no worries, the daughter (real housewife Tsylor Armstrong’s daughter, Kennedy) has participated in the viral trend as well. To use this trend, use the corresponding trending sound and share a carousel post or video. The first frame should include you mouthing to the sound, while the second frame should include you reacting dramatically — popular options include grabbing your hair, falling to your knees or both. In each frame, include a text overlay about a popular thing or place you can’t get anymore — for example, ‘Mommy, can we get Florida Nuggets?’ and in the next frame, ‘Baby, there are no Florida Nuggets.” Also, R.I.P. Florida Naturals Nuggets.

We listen and we don’t judge 

This trend requires another person willing to divulge some secrets. To do this trend, in unison, chant ‘we listen and we don’t judge’, before confessing something you’ve done that impacts the other person or is simply embarrassing. Share as many or as few as you want — or as much as your friendship can take! 

TikTok Trends for December 2024

Here's a TikTok trend that continues to endure into the month of December.

The Suspect Is…

This is a fun trend that requires a partner (and a little room to run). To film this trend, each person takes a turn running and the other films.The person who films mentions an identifying trait of the ‘suspect’, with each person taking turns. You can be as ruthless or kind as you want, but have fun with it. 

TikTok Trends for November 2024

The name of the game this month is calling out identifying traits — curious what we mean by that? Explore this month’s most popular TikTok trends to use in your content. 

Take This Advice

This is a fun trend, and one that nearly any type of business can participate in. The trend involves giving a biased recommendation from the viewpoint of another party. For example, start with the camera pointing outwards and a text overlay that say ‘I think everyone should floss and brush their teeth twice a day.’ Then, ‘accidentally’ change the camera position to front-facing, exposing yourself as a dentist. Have fun with this one, and get creative with the ‘suggestions’.

When I’m Being Chased by a Serial Killer

This is a trend that requires someone filming you running away and dramatically stopping when you realize you don’t mind being chased by the pursuer — this is a great opportunity to call out a crush, or even get creative and use it to call attention to a specific product from your brand.

TikTok Trends for October 2024

Spooky season is finally here — and so are these TikTok trends. 

What’s Your Name? Rachel 

Do you remember where you were when you first saw this icon’s X Factor Audition? It’s making the rounds again, this time, mashed up with Chappel Roan’s ‘Super Graphic Ultra Modern Girl’ complete with a fun dance for creators to lipsynch to. Do this dance with a blank stare for extra style points.

Scram!

This is a fun trend that can be done with the Green Screen feature in TikTok or CapCut. Simply use the ‘Scram! Leave her alone’ audio, and add an image of something that pertrains to how you’re using the audio — in the example below, the creator uses the audio to describe how they feel when a friend’s boyfriend calls during a fun, girl’s day out. Then, use the text feature to describe a situation that makes you want to tell someone to ‘scram!’. 

We can always just…

Do this TikTok trend with your office bestie — this is perfect for any scenario where you realized a better way of doing something after putting your heads together. Lipsynch to the audio “you can always just disintegrate me with water’ and point to each other’s brains.

I Think I’m Starting To Like It Here

This is a fun trend, perfect for almost any location. To partake, simply film one shot saying "I don't think I like it here", mentioning the name of the place. In the next, mimic the accent used in the example below and say "I think I'm starting to like it here," with a shot of something that's made the experience better — whether it's candy, a food dish, a drink or anything else.

TikTok Trends for September 2024 

These are the TikTok trends making their way to FYPs this month. 

30 Minutes 

Meme culture wouldn’t be the same without Tiffany Pollard’s contributions, and this trend is no different. The audio says, “Did you know you have 30 minutes? Yes, 30, 30, 30!” This trend is perfect for nearly any industry — simply use the corresponding song (no need to lipsynch to this one — until you want to!) and use the text feature to describe a situation where the other party has little time left. For example, “when I’m hangry and need to eat something,” or a similar situation.

Symphony 

This is another trend that 90’s kids will love. To do this trend, use an image of Lisa Frank dolphins and use the text overlay feature to describe a situation that makes you happy. Many participants in this trend take a sarcastic approach to this trend, in an attempt to make light of annoying situations. Whether you’re earnest or mocking, this is an easy trend that any brand can participate in.

TikTok Trends for August 2024 

As Summer comes to a close, here are the trends taking shop on TikTok FYPs across the nation.

Very Demure, Very Mindful 

See the way I type this? Very demure, very mindful. This TikTok trend involves using the corresponding sound or simply describing your actions as demure and mindful. You can truly make this trend your own without relying on sounds that are approved for business use, making it a perfect trend to round out your August TikTok content.

Starting To Get That Itch Again

This trend uses the song ‘Creep’ by Radiohead, albeit in a fairly lighthearted way. To do this trend, use the sound and using the text overlay feature, write ‘I’m getting that itch again’, and add a separate text that says, ‘what itch?’ In the video, share what ‘itch’ you’re scratching — whether it’s downloading Hinge, wearing a specific clothing item or anything else you’re yearning for. 

Bratty Summer

No, brat Summer is not over. Why not usher in a bratty fall with this audio from Abby Lee Miller? In the sound, Miller exclaims, ‘that sounded really bratty!’ to one of her dance pupils. This trend is easy — you can lip sync or simply play it in the background while doing something ‘bratty’.

In short, a TikTok trend is a collection of viral, usually short videos featuring popular sounds, hashtags, dances or challenges. While some videos are an exact duplication of the original, TikTok gives users a lot of freedom to be more abstract or personal in how they want to participate in the trend.

It’s impossible to scroll down your “For You” page without coming across a new hashtag like #picnictime or #booktok. The topics change frequently, and typical clips show people in hilariously exaggerated scenarios, surprisingly informative and hyper-relatable. The types of content that are taking over your ‘For You’ page typically come from three fundamental categories:

• Trending sounds
• Trending videos
• Trending hashtags

Several recocurring themes define what makes content from these categories become top TikTok trends. The main being humor, as funny videos tend to get more shares and repeated views, both critical factors for TikTok's feed-ranking algorithm. Videos that have an element of surprise or something unexpected also have a higher chance of going viral, again feeding into shareability and reach. 

Relatability also plays a part in what will and won’t become a trend. Short-form videos climb the virality charts the fastest. Ideas that land quickly, and a broad swath of the population can instantly identify with, are the ideas that make it onto the “For You” page.

One of the most refreshing parts about TikTok is the lo-fi style of videos. Post-production is done in the app using easy-to-find native tools, and the editing is focused on transitions, video effects, and sounds, more than it is on filters. 

Another interesting element of TikTok trending sounds and videos is how content can go viral weeks and even months after being posted. Using TikTok Insights can give context as to why that happens, and how to replicate it in future posts. 

TikTok’s unique audience separates it from other social channels. The majority of platform users  are young, and users are eager to interact with their community through   likes, shares and comments. Videos easily take off, reaching hundreds of thousands of views, much faster than other channels.

What is the most popular trend on TikTok?

The beauty of TikTok comes from the fact that there isn’t a single most popular trend at any moment. What is most popular or viral is literally changing every single day. The most popular trends are usually short, to the point and entertaining or shocking in some way or another. 

What was the first TikTok trend?

Since TikTok started out as Musical.ly, a music and dance app, it’s not surprising that most of the first viral trends on TikTok were in fact dance videos. One of the earliest TikTok trends was a dance called ‘The Renegade’ to a song by K-Camp called ‘Lottery’.

This type of trend became so popular and has stayed trending because users don’t need to be a professional to partake in these easy-to-learn and fun dances. 

How do you start a trend?

Unfortunately, there’s no sure-fire way to know whether something will trend or go viral on TikTok. A great place to start is using sounds or topics from pop culture. Many of the most viral trends have snippets from popular shows. If you’re not sure what sounds to use, we recommend trying as many as you want. The great thing about TikTok is that there isn’t the need to curate your feed the way there is on a platform like Instagram.

How long does a TikTok trend last?

Much like starting a trend on TikTok, it’s hard to predict how long a trend will last. While some trends can last weeks or even months, some are also only relevant for a couple of days. Many say the best way to know a TikTok trend has ‘expired’ is once you begin to see it popping up on other social media channels like Twitter or Instagram.