INDUSTRY REPORTS
2025 Social Media Benchmarks
Want to know how your brand stacks up on social? We analyzed key performance benchmarks across 12 industries on TikTok, Instagram, YouTube, Pinterest, Facebook, LinkedIn, X (formerly Twitter), and Threads so you don’t have to. Whether you're keeping an eye on the competition or just trying to make sense of the algorithms, these reports give you the insights you need to boost performance and drive real results.
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Social Media Benchmarks by Industry
It’s not just about follower count anymore. To truly stand out on social, brands need to understand what actually connects with their audience. Smart teams are digging deeper and looking at engagement rate, viewer retention, and shares to see what’s really working and why.
Social Media Benchmarks by Channel
As of September 2025, Dash Social is now breaking our benchmarks down by social channel as well, so you can look at the data through a different lens and draw new insights. These reports include data for all industries, so you can draw conclusions about your industry of focus in the context of all industries.
Why Are Social Media Benchmarks Important?
Benchmarking helps brands understand how their social media performance compares across the industry and within their competitive set. It brings clarity to what's working, where there's room to grow, and which strategies are moving the needle.
The way we measure success on social has evolved. In 2004, follower count was the main metric that mattered. Today, engagement rate, shares, and other interaction-driven KPIs give a clearer picture of how content is landing with your audience.
At Dash Social, we take this even further with our proprietary Entertainment Score. It’s designed to measure how genuinely entertaining and engaging your content is, helping brands tap into what makes people watch and come back for more.
Benchmark Your Unique Competitive Landscape
Uncover social media benchmarks that are unique to your brand with Competitive Insights. Dash Social’s robust tools allow you to easily compare your performance with your top competitors and industry, giving you the insights to propel your strategy forward.
Available in Dash Social's Advance Plan