2025 SOCIAL MEDIA TRENDS REPORT
The Creator Effect
Maximizing the Next Wave of Social Media Innovation
The latest Social Media Trends Report from Dash Social uncovers the key insights brands need to maximize their influencer marketing strategies and stay ahead of the ever-evolving social landscape. Learn how to harness the Creator Effect and leverage platform-specific trends to take your social strategy to the next level.
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"Creators who connect with our brand identity help amplify it, but they also know their audiences best. By giving them the creative freedom to share our products in their own way, we foster trust and ensure campaigns feel natural and drive impact."
Key Takeaways From the Latest Report
Tap Into Creators for Authentic Engagement
Creators are the bridge between brands and audiences. From 2023 to 2024, the number of engagements has risen 13% on Instagram and 46% on TikTok. Partner with influencers who align with your brand’s identity and let them tell your story in a way that resonates naturally with their followers.
Align Creator Strategies With Platform Strengths
Not all platforms work the same way. TikTok creators are key to expanding brand awareness, with 61% more followers compared to Instagram creators, who drive deeper engagement. Learn how to tailor your approach for maximum impact.
Prioritize Shareability to Amplify Reach
Social media algorithms thrive on shares — especially on TikTok, where creator content is 10x more shareable than brand content. Discover why creator management and influencer partnerships are essential for expanding your brand’s reach.
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Dash Social’s latest report is designed to help you improve your strategy, grow your KPIs and ultimately supercharge ROI.
Methodology
The 2025 Social Media Trends Report uses data from Dash Social, covering content from global brands, both users and non-users, across platforms. The dataset spans from late 2023 to mid-2024.