The Food and Beverage Industry Social Media Benchmark Report
Find out how your brand stacks up against food and beverage industry leaders.
Download the Benchmarks
Understanding your brand’s social media performance starts with knowing what's typical in the food and beverage industry. Download the report to explore comprehensive food and beverage industry benchmarks across key metrics and social channels, including TikTok, Instagram and YouTube. Use the insights in this report to set clear goals, strengthen your content strategy and grow your audience faster.
Food and Beverage Industry Benchmarks and Statistics
Average Monthly Social Media Growth Rate for Followers/Subscribers
TikTok
2.9%
0.6%
Youtube
0.6%
* Follower growth rate data taken from the March 2025 Food and Beverage Industry Benchmarks. See the report for the full methodology.
The Average Monthly Growth Rate measures the rate at which a food and beverage brand increases its follower count month-over-month. Brands can expect different growth trajectories per channel, with TikTok still seeing significant follower growth. The food and beverage industry sees relatively slow growth compared to other industries, possibly due to market saturation, however brands can still stand out by making entertaining content.
Food and Beverage Industry Highlights From Leading Brands
The food and beverage industry takes an approach that is both humorous and delicious. Nothing stops a scroll quite like a delicious recipe, and these top-performing brands make good use of their product to get high engagement.
La Croix excites TikTok users with effervescent recipe ideas and a distinctly colorful aesthetic that cuts through the feed. New drink recipes are frequently showcased, encouraging fans to engage and try them out for themselves.
La Croix outperforms the Food and Beverage industry by 181%.
Dr. Pepper brings a humorous twist to Instagram, turning everyday scenarios into comedic posts that resonate with soda lovers. Its memes and pop culture savvy content drives comments, while fan shout-outs maintain a tight-knit community vibe.
Dr. Pepper outperforms the Food and Beverage industry by 1,333%.
Tiff’s Treats grabs attention on YouTube Shorts by chronicling the delicious journey of its fresh-baked cookies from oven to doorstep. Mouthwatering visuals, relatable celebrations and customer testimonials are compressed into quick, snackable clips.
Tiff’s Treats outperforms the Food and Beverage industry by 162%.
In this Food and Beverage Industry Benchmark Report you’ll discover:
- Benchmark KPIs across a number of social channels and metrics.
- Who your top competitors are on social media.
- Case studies exploring what top-performing brands in the food and beverage industry are doing well.
- Insights into what you could be doing right now to get better social media performance.
Dash Social pulled a sample of global companies across TikTok (n=1,170), Instagram (n=2,978), and YouTube (n=644), analyzing their activity between July 1, 2024 – December 31, 2024, to determine average performance against a predetermined set of KPIs. These benchmarks include organic, boosted and promoted content but exclude paid ads. They apply to handles with at least 1K followers, covering both customers and non-customers.