The Wellness Industry Social Media Benchmark Report
Find out how your brand stacks up against wellness industry leaders.
Download the Benchmarks
Understanding your brand’s social media performance starts with knowing what's typical in the wellness industry. Download the report to explore comprehensive wellness industry benchmarks across key metrics and social channels, including TikTok, Instagram and YouTube. Use the insights in this report to set clear goals, strengthen your content strategy and grow your audience faster.
Wellness Industry Benchmarks and Statistics
Average Monthly Social Media Growth Rate for Followers/Subscribers
TikTok
4.0%
0.8%
Youtube
3.0%
* Follower growth rate data taken from the March 2025 Wellness Industry Benchmarks. See the report for the full methodology.
The Average Monthly Growth Rate measures the rate at which a wellness brand increases its follower count month-over-month. Brands can expect different growth trajectories per channel, with TikTok still seeing significant follower growth. Wellness is one of the higher-performing industries on Instagram, as more users turn to the channel for education on their personal wellbeing, and YouTube also sees strong growth.
Wellness Industry Highlights From Leading Brands
The wellness industry succeeds on social with inspirational and educational content. Top-performing brands have a level of depth that goes beyond static product marketing; they get very detailed with how their products work and make people’s lives better.
Ritual’s TikTok strategy fuses approachable wellness tips with behind-the-scenes glimpses of product creation. Quick demos and lighthearted explainer videos simplify supplement knowledge for the everyday consumer. This transparency and warmth encourage comments and loyal followership.
Ritual outperforms the Wellness industry by 174%.
Technogym inspires followers on Instagram with dynamic workout videos that cater to all fitness levels, showcasing everything from professional athletes to everyday enthusiasts. Its feed balances product highlights with motivational success stories, drawing consistent likes and comments. This inclusive approach elevates Technogym’s engagement rate.
Technogym outperforms the Wellness industry by 250%.
Loop Earplugs commands attention on YouTube with concise but impactful videos demonstrating earplugs in real-world scenarios. The brand spotlights everything from everyday city wear to music festivals, showing how Loop’s stylish designs offer both protection and comfort in any scenario.
Loop Earplugs outperforms the Wellness industry by 69%.
In this Health and Wellness Industry Benchmark Report you’ll discover:
- Benchmark KPIs across a number of social channels and metrics.
- Who your top competitors are on social media.
- Case studies exploring what top-performing brands in the wellness industry are doing well.
- Insights into what you could be doing right now to get better social media performance.
Dash Social pulled a sample of global companies across TikTok (n=1,170), Instagram (n=2,978), and YouTube (n=644), analyzing their activity between July 1, 2024 – December 31, 2024, to determine average performance against a predetermined set of KPIs. These benchmarks include organic, boosted and promoted content but exclude paid ads. They apply to handles with at least 1K followers, covering both customers and non-customers.