The Fashion Industry Social Media Benchmark Report
Find out how your brand stacks up against fashion industry leaders.
Download the Benchmarks
Understanding your brand’s social media performance starts with knowing what's typical in the fashion industry. Download the report to explore comprehensive fashion industry benchmarks across key metrics and social channels, including TikTok, Instagram and YouTube. Use the insights in this report to set clear goals, strengthen your content strategy and grow your audience faster.
Fashion Industry Benchmarks and Statistics
Average Monthly Social Media Growth Rate for Followers/Subscribers
TikTok
3.6%
0.6%
Youtube
1.4%
* Follower growth rate data taken from the March 2025 Fashion Industry Benchmarks. See the report for the full methodology.
The Average Monthly Growth Rate measures the rate at which a fashion brand increases its follower count month-over-month. Brands can expect different growth trajectories per channel, with TikTok still seeing significant follower growth. The fashion industry sees average growth, but brands can stand out by focusing on creating entertaining content.
Fashion Industry Highlights From Leading Brands
The fashion industry has taken a turn for more relatable content, focusing more on style tips, behind-the-scenes looks at campaign shoots or simply candid photos. Brands should avoid being too overproduced to appeal to users looking for more authenticity in marketing.
FWRD stands out on TikTok by pairing high-end fashion with on-trend styling tips and behind-the-scenes glimpses of editorial shoots. Its content is sleek yet relatable, encouraging followers to comment on looks and share their own fashion inspiration. Frequent collaborations with industry icons further boost FWRD’s engagement by keeping its audience immersed in pop culture relevant content.
FWRD outperforms the Fashion industry by 306%.
Sandy Liang earns high engagement with its multidimensional feed, showcasing everything from runway looks to candids. Through its standout content, the brand captures an unmistakable essence of authenticity that invites viewers to interact.
Sandy Liang outperforms the Fashion industry by 3,600%.
Tory Burch takes advantage of YouTube Shorts by distilling runway looks, backstage prep and signature bag reveals into concise, stylish clips. Each short showcases the brand’s craftsmanship and design ethos in an instantly digestible format.
Tory Burch outperforms the Fashion industry by 217%.
In this Fashion Industry Benchmark Report, you’ll discover:
- Benchmark KPIs across a number of social channels and metrics.
- Who your top competitors are on social media.
- Case studies exploring what top-performing brands in the fashion industry are doing well.
- Insights into what you could be doing right now to get better social media performance.
Dash Social pulled a sample of global companies across TikTok (n=1,170), Instagram (n=2,978), and YouTube (n=644), analyzing their activity between July 1, 2024 – December 31, 2024, to determine average performance against a predetermined set of KPIs. These benchmarks include organic, boosted and promoted content but exclude paid ads. They apply to handles with at least 1K followers, covering both customers and non-customers.