The Media Industry Social Media Benchmark Report

The Average Monthly Growth Rate measures the rate at which a media brand increases its follower count month-over-month. Brands can expect different growth trajectories per channel, with TikTok still seeing significant follower growth. Media brands still see high growth overall on social media, as the industry is in perfect alignment with what users look to get out of social media — entertainment.

Media Industry Highlights From Leading Brands

The media industry continues to be a leader in social media performance, which comes as no surprise, as users now use social media as an extension of the big screen. Top performing brands either post behind-the-scenes content around their shows, or post clips of the shows themselves.

Buzzfeed thrives on TikTok with short, snappy videos that often prompt immediate viewer interaction, from guess-the-outcome style clips to comedic sketches. The brand’s knack for tapping into viral trends and pop culture moments ensures consistently high engagement.

Buzzfeed outperforms the Media industry by 106%.

Only Murders in the Building on Hulu sustains robust Instagram engagement by offering fun cast interactions. The show’s witty captions and behind-the-scenes content encourage fans to comment, tag friends and speculate about what’s to come.

Only Murders in the Building outperforms the Media industry by 800%.

Disney Channel leverages YouTube Shorts for catchy snippets of its shows that resonate with both kids and nostalgic adults. This steady pipeline of charming clips keeps view counts climbing.

Disney Channel outperforms the Media industry by 410%.

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In this Media Industry Benchmarks Report you’ll discover:

• Benchmark KPIs across a number of social channels and metrics.
• Who your top competitors are on social media.
• Case studies exploring what top-performing brands in the media industry are doing well.
• Insights into what you could be doing right now to get better social media performance.

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