Top 15 Creator Management Platforms

Creator marketing may be booming, but managing creators isn't a one-size-fits-all process. Every business, brand and industry requires a distinct approach. Content creator management tools are designed to streamline and optimize creator strategies unique to each niche while also managing the creators themselves. With so many options available, how can you determine the best creator management platform to match a brand’s specific needs?

Read on and explore how creator management platforms work, how they support brands’ strategy and five popular creator management platforms among brands.

Creator management platforms help brands find the best creator to work with based on their unique social media marketing strategy and business goals, but creator management tools don’t stop at influencer sourcing. These platforms also help your team develop relationships with creators while managing their work, deadlines, budgets and more. 

Great creator management platforms are designed to simplify, consolidate and help your team manage all aspects of influencer campaigns across all social media platforms, helping your team stay organized and achieve impactful results.

Your specific needs will vary depending on the scope of your creator campaigns, but how do those needs translate into the right creator management platform? Here are a few core features the majority of creator management tools should offer: 

• Influencer sourcing: Helps you discover and reach out to influencers based on different features like demographics, following size, industry or community and engagement analytics. 
• Content calendar: Enables you to set deadlines and manage your influencer activities across individuals, platforms and campaigns. 
• Analytics: Tracks important performance indicators such as impressions, comments, shares, likes and other engagement or sales-related metrics. 
• Communication: Centralizes creator communication by integrating with platforms like Gmail and various social channels, making it easier to manage conversations in one location.
• Onboarding: Simplifies the creator onboarding process by providing access to contracts, brand guidelines, how-to documents and any other campaign materials. 
• Collaboration: Gives brands and creators a shared space to review posts, submit content and align on campaign deliverables for influencer and brand partnerships.

These are just a few of the key features to look for in a creator management platform, but what about the tools that go above and beyond?

Choosing the right content creator management platform can largely depend on your industry, business size and marketing budget. To help you find the perfect fit for your team, we analyzed over 30 different creator management software and platforms on G2 to narrow down the list to only tools rated at 4.0 or higher. 

Here are 15 of the best creator management platforms we believe are worth exploring — listed in no particular order.

1. Dash Social 

Dash Social's Creator Management provides brands with end-to-end content creator management tools, from sourcing to campaign implementation, monitoring deliverables to measurement and optimization, with insights on how to optimize your campaigns for better engagement, ROI and more. Grant content rights and approval for UGC content, explore visual trends with predictive AI and tie it all together with sophisticated social analytics and monitoring to provide real-time data on creator performance.   

The platform’s influencer marketing solutions make it easy for social teams to compare creator performance, while built-in features like annotations help you stay organized — tracking everything from creator preferences to key dates like content deadlines and even birthdays. This level of detail ensures your creator campaigns stay personalized, specific and positioned for the best possible results. 

Strengths: 

“The integration of our influencer work with our social accounts is a brilliant time saver, making scheduling, review of content performance and key stats so simple. The features are regularly updated and help provide powerful insights. The team are also highly responsive and helpful, with reporting and industry benchmarks.” Source

Improvements: 

"There are a few features that I wish existed that the API for social platforms doesn't allow that is out of Dash's control.” Source

Best for: Mid-market, enterprise brands, beauty and fashion industry

2. CreatorIQ 

CreatorIQ is a global creator marketing platform made for enterprise organizations. Users are impressed by the tool's ability to aggregate data into comprehensive reports, the access to in-depth creator demographics and information and the continuous support from the CreatorIQ team. 

That being said, some users find issues when it comes to CreatorIQ’s ability to source creators, provide up-to-date analytics and the overall seamlessness of sharing data outside of the platform. Overall, CreatorIQ is one of the better creator management tools on the market and is great for larger brands looking to make their mark.

Strengths: 

“Creator IQ is a great one-stop shop for discovery, campaign management and reporting. It's very user friendly and intuitive which is great when onboarding new team members.” Source

Improvements: 

“Analytics seems to be outdated at times which makes it hard to pull the freshest data for our clients. Some analytics are also not available for some creators.” Source

Best for: Enterprise, CPG brands

Package options: Not public

3. GRIN

GRIN was built to help brands discover the perfect partners and manage content. Users enjoy the tool's ease of use, detailed reporting features and seamless tracking of everything from affiliate links to payouts, making it simple to justify the product's cost. 

There are some pitfalls in terms of GRIN’s functionality that require some added manual work for users, including adjustments that need to be made for long-term partnerships. Users also note that they wish the product was more visually appealing to show to their teams and leadership. Overall, GRIN is a solid creator management option for brands. 

Strengths: 

“It makes the management of influencer partnerships, contracts, content and analytics so easy. I have everything all in one place and I can stay on top of outstanding projects and see how delivered content is performing.” Source

Improvements: 

“There are a few small things that could make the platform even better. For instance, certain influencer content stats don’t track quite the way we’d like, and there are a couple of features we wish were included to align better with our needs.” Source

Best for: Beauty brands, small businesses 

Package options: Custom pricing 

4. Traackr

Traackr is a data-driven creator marketing platform that enables marketers to drive greater impact and ROI. Users love that Traackr supplies competitive benchmarks, easy tracking and reporting, and an academy that helps with quick and easy onboarding and learning about the platform. 

Users primarily note issues with exporting data, data accuracy around smaller creators and an overall clunkiness to the Traackr platform. These are small issues, but definitely something to consider if you are extremely focused on data accuracy and results. 

Strengths: 

“Traackr is incredibly user-friendly and offers detailed audience insights, making it easy to assess whether a partner is a good fit for a campaign. I particularly appreciate the ability to track and record Instagram Stories—a huge plus for campaign monitoring.” Source

Improvements: 

“I wish I could filter better within campaigns and within the creator community. There's a few frustrating things there but I overall can still capture what I want. Sometimes it's just more manually.” Source

Best for: Beauty and personal care brands, enterprise

Package options: Public tiered pricing

5. Aspire

Aspire or Aspire.io is a word-of-mouth commerce platform that focuses specifically on connecting with brand ambassadors, influencers, affiliates and more. Users remark that the tool is easy to use and especially helpful when it comes to streamlining collaboration and payment between both parties. 

While Aspire is generally seen as a massive time saver, some concerns exist about data sorting capabilities, platform layout and ROI. Aspire can be a great option for brands who already have experience working with creator management platforms and are looking for an easy tool to integrate into their workflow. 

Strengths: 

“I love how Aspire streamlines the entire influencer campaign process. It saves so much time! There are so many unique features and the CRM capability is unmatched.” Source

Improvements: 

“My main issue with Aspire is its data sorting capabilities. It doesn’t effectively combine data in a way that helps identify which creators to re-engage for future collaborations.” Source

Best for: Food brands, small businesses, mid-market

Package options: Not public

6. Upfluence

Upfluence is a creator marketing platform targeted specifically to e-commerce brands that run creator programs. Users share the ease of finding the right creators to partner with, running campaigns, tracking ROI and proving ROI as their favorite parts of Upfluence. 

A common concern among users is the steep learning curve it can take to use the product initially and the price if you’re a brand with a smaller budget. If those are not major concerns for you, Upfluence is a good option for end-to-end creator management. 

Strengths: 

“The platform offers a vast database of influencers, making it easy to find the right fit for our brand. We especially appreciate the filtering options, which allow us to target specific niches and demographics quickly.” Source

Improvements: 

“While the software offers a wide range of features, some advanced customization options are still in the works. More flexibility in tailoring the platform to our specific needs would be advantageous.” Source

Best for: Enterprise, fashion and e-commerce brands

Package options: Custom pricing

 7. Later Influence 

Later Influence (formerly Mavrck) is a creator marketing solution that helps brands engage in authentic collaborations to reach new audiences. Users particularly enjoy the intuitive interface, the readily available staff and the platform's attention to detail regarding accuracy and reporting. 

Users' main issues with Later Influence are related to creator sourcing, the number of creators showing up on the platform and how the cost of the product and your budget may impact your results. If budget is not a main concern of your brand, Later Influence could be a tool worth looking into for your creator management needs. 

Strengths: 

“I love how Later Influence keeps everything organized, making it easy to manage collaborations, track deadlines, and communicate seamlessly with brands.” Source

Improvements: 

“The only negative with the program is that I wish there was a feature to download and save content by influencer name—it would make organizing assets much more efficient.” Source 

Best for: CPG brands, enterprise

Package options: Not public

8. Glewee

Glewee is an influencer marketing network that changes the way brands and agencies manage creator marketing. Users praise the way Glewee helps them source, manage and track creators, with particular emphasis on the ease of use, set-up and the availability of creators on the platform. 

Some of the problems users have had with Glewee include bugs, challenges in bulk uploading creator lists and the amount of accounts brands are limited to. These issues aside, Glewee is a great creator management platform that users love having as a part of their roster. 

Strengths: 

“The best part about Glewee is being able to launch campaigns, which you can do in a matter of minutes. Once you launch the campaign, you'll start to see that influencers apply to work with your brand and they send a write-up of why they would be a good fit.” Source

Improvements: 

“I wish that we were able to bulk upload influencers and creators into the platform, but it makes sense that we can't because every one of the users on Glewee is pre-vetted by their team so we understand!” Source

Best for: Health, wellness and fitness brands, enterprise, small businesses

Package options: Public tiered pricing

9. SocialBook

SocialBook is a creator-sourcing platform with a real-time database of over 3 million creators. Users love how easy the tool is to use and the variety of features that go beyond discovery, like outreach, campaign management and payouts. Users also note how helpful SocialBook’s social listening tool is. 

SocialBook is a beloved tool, with the main complaints related to the product’s cost and the lack of awareness and visibility around the tool in market. SocialBook is a great option for brands that are specifically focused on the discovery portion of creator management. 

Strengths: 

“The platform has quite a unique layout that provides a very user friendly interface that makes it easy to navigate. The multi-functionality provided by the platform through its array of features also allows one to choose from a list of verified influencers which truly revolutionizes influencer marketing.” Source

Improvements: 

“There are some features of the platform that could be improved, especially in terms of its interface.” Source

Best for: Enterprise, tech brands

Package options: Public tiered pricing

10. HypeAuditor

HypeAuditor offers complex solutions to brands, agencies and organizations that work with creators. The differentiator that sets HypeAuditor apart — and what users love — is the ability to compare the quality of creator accounts. This allows users to make smarter decisions and avoid costly collaborations with no ROI. 

However, users note limitations such as a lack of customization, occasional inaccuracies in creator data and surface-level reporting. For brands considering HypeAuditor, it’s worth weighing these factors alongside its standout features.

Strengths: 

“The discovery tool is extremely useful to find thousands of accounts suitable to key terms, demographics, or geolocation, allowing marketers to easily find the right accounts for the next project.” Source

Improvements: 

“HypeAuditor could be improved by adding a feature that allows users to search for influencers based on specific categories, making it easier to build curated lists for review.” Source

Best for: Small businesses, mid-market, enterprise

Package options: Free and paid pricing 

11. Afluencer

Afluencer is a creator management platform that helps brands find influencers specifically for collaborating on Instagram, TikTok and YouTube content. According to users, the platform is extremely intuitive and easy to use right from the start. It is especially helpful in creating unique pairings that both surprise and delight brands and creators. 

The main drawbacks users have with Afluencer are the limitations that come with its free package or the need to build up credits in order to maintain the ability to apply for collaborations. Afluencer is heavily used by creators and is a great option for brands who are looking for a diverse pool of creators to work with. 

Strengths: 

“What sets Afluencer apart is the quality and diversity of the influencers available on the platform. Whether you're looking for niche micro-influencers or those with a larger following, Afluencer has it all.” Source 

Improvements: 

“The only drawback is that in order to apply for various collaborations, you must continuously earn credits, which can take some time.” Source

Best for: Mid-market, small businesses, creators

Package options: Public tiered pricing

12. Influencer Hero

Influencer Hero is a holistic creator marketing platform that covers search, outreach, product gifting and more. Users specifically praise the quality of the tool's discovery feature, which allows them to verify creators across multiple platforms and apply filters to match exactly what the brand needs. 

The main concerns users share in relation to Influencer Hero include limited campaign customization, tricky onboarding and overall cost. Users note that Influencer Hero is best for smaller businesses with simple creator needs rather than larger organizations with complex requirements. 

Strengths: 

“The discovery feature is excellent—I can find verified influencers across multiple platforms and filter them based on my brand needs. The automated outreach saves so much time, and the CRM allows me to track performance metrics like clicks and sales easily.” Source

Improvements: 

“Depending on your needs, the platform might offer limited customization options for influencer campaigns, which could restrict the ability to tailor campaigns precisely to your brand’s requirements.” Source

Best for: Small businesses

Package options: Public tiered pricing

13. Captiv8

Captiv8 is an AI-powered content platform that connects brands to digital  creators. Users love how much Captiv8 is able to simplify creator management and its tools for creator discovery, contracting and campaign reporting. Many teams have been able to downsize because of the efficiencies Captiv8 offers. 

That being said, some users have raised concerns about the tool’s pricing, data quality and accuracy, as well as the effectiveness of its bot and fraud detection capabilities. While these issues aren’t deal breakers, they are something brands should consider when looking into Captiv8. 

Strengths: 

“What I like best about Captiv8 is how much it simplifies influencer campaign management. Instead of needing multiple people on my team to handle different aspects—like discovery, contracting, reporting, and payments—the platform streamlines everything into one place.” Source

Improvements: 

“Although they have these DEI filters, they're not always 100% accurate in terms of a creator's ethnic background or sexual orientation.” Source

Best for: Enterprise, mid-market

Package options: Not public

14. inBeat 

inBeat is a UGC software tool that aids in collaborating with creators and micro-creators at scale. With the tool mainly focused on UGC sourcing, it’s no surprise that this is one of the most raved about features the tool offers. Users also really enjoy how easy the tool is to use and the positive experience of working with inBeat’s in-house team. 

The most common complaint is the relatively small creator pool, which can limit collaboration options. While inBeat is more commonly used from the creator side of things, it’s still a solid option for brands looking for smaller creators to work with.  

Strengths: 

“InBeat is organized and gives very clear directions to the influencer. This, in turn, produces a better and more consistent result for the brand.” Source

Improvements: 

“One hard thing about inBeat is that its services might come with a significant price tag, making it more suitable for businesses with larger marketing budgets.” Source

Best for: Creators, small businesses

Package options: Not public

15. PartnerStack

Partnerstack is a partner-led growth platform that has a specific focus on B2B brands and services. They help users recruit the right partners to collaborate with and are praised for their simple, yet effective dashboards and modern interface layout. One of the most frequently mentioned highlights is how easy it is to manage and process payments.  

Feedback for this tool is generally positive with some downsides users mention including the high cost, lack of customization and the general learning curve that can come with any new tool. Overall, PartnerStack is a great option, especially for B2B brands who are looking to improve their creator collaboration process. 

Strengths: 

“The dashboard is simple, so tracking earnings is always stress free. Having everything in one place saves me a lot of time I can focus more on building my relationships instead of juggling a lot of different tools.” Source

Improvements: 

“If a partnership has ended or has not been approved, the brand remains in the list of active programs, which makes the list unnecessarily cluttered.” Source

Best for: Tech brands, small businesses, B2B brands

Package options: Custom pricing

Creator management platforms help brands scale and optimize their influencer marketing strategies by providing tools to address the pain points of content creator management. Beyond organization and efficiency, these tools offer several strategic advantages, including:

Streamlined Marketing Efforts

Some of the best influencer marketing campaigns use creators as a tactic within a larger strategy. While creators are undoubtedly an essential part of digital marketing, most teams don’t have hours of spare time to find, manage and optimize their campaigns. That’s where content creator management platforms come in. They reduce the need for manual sourcing, outreach and reporting by streamlining everything into your existing social media stack or standalone creator tools. 

Content Collaboration and Workflow

Coordinating across multiple departments, brands and creators can quickly become time-consuming and complicated. Creator management platforms facilitate communication, so your team doesn’t need to bounce between emails, direct messages and Zoom calls just to keep things on track. The best content creator management tools offer integrations for social platforms and commonly used email services like Gmail, making collaboration between brands and creators easy.

Track Performance and Prove ROI

Depending on your industry, business or even stakeholders, proving the impact of your creator efforts can be difficult and time-consuming without a dedicated tool. Creator management platforms let you quickly see ROI across posts and overall campaigns while providing analytics to show the impact on engagement metrics, too.