Case Study | Media Industry
How Hulu Grows Its Social Media Engagement Using Dash Social
Explore how Hulu uses Vision AI to enhance its social strategy.
+40.3%
Increase in engagement
+20.8%
Increase in effectiveness
Insights to Grow Your Engagement Rate
A key goal of Hulu on social media is to grow engagement. The streaming service brand understands that, in order to become a top social destination for fans in the competitive TV landscape, it needs to take creative risks and use data to drive decision-making. Find out how the team at Hulu uses Dash Social to increase its engagement rate, select highly effective video highlights and quantify the value of its Earned Media Value from brand partnerships.
In This Story
- Increasing social media engagement rates through strategic content planning.
- Leveraging Dash Social’s analytics to understand audience preferences.
- Enhancing brand presence across multiple social platforms.
"The whole team at Dash Social is always proactive, which is important to us. They are really invested in helping us grow as a business. They're not just here to send us a report each week—they are actually checking in regularly and asking, what are your priorities? What can I help you with? What are some ways I can make your role easier or more insightful? I really appreciate that."
Tatiana Holifield,
Director, Brand Social
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