Visual Content Marketing Trends

Predict Performance of Owned and Earned Media with Visual IQ

Got questions about content performance? Visual IQ has answers. Dash Social's visual research tool takes the guesswork out of identifying trends on social, and selecting high performing images for your feed. Fine tune your content pillars, understand how you're being represented in the market — and how other brands are vying for your target audience's attention.

Available in Dash Social's Advance Plan starting at $1,599/month

Dashboard showcasing Instagram analytics for visual content marketing trends on Dash Social.

Got questions about content performance? Visual IQ has answers. Dash Social's visual research tool takes the guesswork out of identifying trends on social, and selecting high performing images for your feed. Fine tune your content pillars, understand how you're being represented in the market — and how other brands are vying for your target audience's attention.

Visual Segmentation

See visual trends within your owned and earned photos. Gauge what’s working with consumers to maximize your potential.

Scope Out the Competition

Go deep and learn which types of imagery your fiercest competitors are investing in. Discover how these photos would perform with your audience.

Uncover Trends In Real-Time

Group brands together to identify which trends are inspiring audience action. Create trend boards to build a well-rounded creative strategy.

Own Your Success

Discover more about your owned and earned content than you ever thought possible. Put your best post forward every time by understanding which types of photos will engage your audience the most, before you even share them.

Smiling woman applying makeup labeled as likely top-performing content in analytics.
Instagram engagement analytics showing post performance by total rate and post volume.

Be a Trendsetter

Zoom out and uncover which types of creative are on the rise. Discover the direction your industry is trending in, and refine your innovative brand voice. Confidently inform your visual content strategy from top to bottom.

Reveal What Resonates

Evolve your approach to social with insights into what works for your closest competitors, market leaders, or influencers. You’ll know more about their strategy than they do.

Analytics card showing average engagements and sentiment analysis for perfume posts.

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